Fashion finds its wild side in Seattle. SOFW 2025 brings together heritage brands, innovative designers, and the outdoor community for Seattle's first outdoor fashion week, October 7-12 in Pioneer Square.

Where heritage meets innovation—we're celebrating the stories woven into every thread of Seattle's outdoor legacy. From the Klondike Gold Rush era that birthed Filson in 1897 to today's regenerative fashion pioneers, our week honors the craftsmanship and adventurous spirit that defines Pacific Northwest style.

Pioneer Square's historic cobblestones and brick facades create the perfect backdrop for our tribute to 128 years of outdoor innovation. Experience interactive brand showcases, sustainability workshops, community conversations, and unique activations that connect Seattle's outdoor heritage with its creative future.

This isn't just fashion week—it's a celebration of the brands, makers, and community that outfit Seattle's adventures. From silent films enhanced by live music to coffeeshop raves in historic alleyways, every event tells the story of our city's enduring relationship with the outdoors.

Ready to make history? Join us where Seattle's outdoor legacy meets its innovative future.